I build content strategies that grow audiences, deepen engagement, and connect brands with the people who matter most to them.
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About Me
I'm a social media strategist with 8+ years of experience across agency, corporate, nonprofit, and entrepreneurial work.
I studied sociology before moving into marketing, and that background shaped everything about how I work. I think about audiences the way a researcher thinks about communities: what they care about, what earns their attention, and what makes them want to share something with someone else. That lens, genuine curiosity about human behavior backed by creative and analytical skills, is what I bring to every client.
I work across the full stack: strategy, brand voice, copy, content creation, and analytics, across 10+ industries including B2B, nonprofit, food & beverage, health & wellness, personal brand, and more.
Education: M.S. Marketing, Digital Communication, University of Colorado Denver · B.A. Sociology, Azusa Pacific University
Strategy & Creative
Content Production
Platforms & Analytics
Selected Work
Personal Brand · Public Speaking Bastion Agency
Doubled a public figure's audience in six months.
B2B · Industrial Bastion Agency
Social strategy for a B2B company through a CEO transition.
Tech · Data · B2B SaaS Bastion Agency
Built organic social strategy from scratch for a B2B data quality tech company.
Food & Beverage Freelance
Social strategy and content across three locations.
Nonprofit In-House
Built the marketing program from scratch over three years.
Health & Wellness Freelance
Brand identity and content strategy for a personal trainer launching as a content creator.
Marketing Consultancy Co-Founded
My consultancy for contract and freelance work.
Aquaponics & Rare Plants Co-Founded
Built the brand and content strategy from the ground up.
Real Estate Freelance
Social media setup and consulting for a luxury real estate agent.